Lesson Set Four
Interactive Videos + Resources
LS4: Hooks
Lesson 1: The Power of Emotional Hooks
An emotional opening captures attention more effectively than facts alone.
Lesson 2: Mastering Curiosity-Driven Hooks
Curiosity captures attention by creating a gap people feel compelled to close.
Lesson 3: Emotional + Curiosity = Narrative Hook
Combining emotion and curiosity creates an opening that not only grabs attention but draws people forward.
Deeper Dive
Lesson 1
Sensory Hooks and the Shifts They Signal (examples)
Lesson 2
Loewenstein, G. (1994). The psychology of curiosity: A review and reinterpretation. Psychological Bulletin, 116(1), 75–98. https://www.contrib.andrew.cmu.edu/~gl20/GeorgeLoewenstein/Papers_files/pdf/PsychofCuriosity.pdf
Lesson 3
Berger, J., & Milkman, K. L. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192–205. https://jonahberger.com/wp-content/uploads/2013/02/ViralityB.pdf
Video Replay (Beta)
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